Product strategy and analytics professional with experience managing complex global portfolios, building BI dashboards, and translating data into decisions for executive audiences. Background spans product lifecycle management, pricing strategy, demand forecasting, market intelligence, and subscription business model strategy at HP Inc. Based in Richardson, TX.
An interactive model of the analytical framework used to manage a $1.9B global ink supplies portfolio across four business models, five regions, and multiple product generations. Demonstrates demand assumption ownership, pricing architecture, aftermarket share modeling, and the revenue driver relationships that fed financial planning and NPI decisions.
An interactive simulation of the strategic tension between subscription growth objectives and transactional revenue protection in a $1.9B global ink supplies portfolio. Built around a 10×10 customer decile matrix mapping usage behavior against OEM loyalty, with a channel-economics revenue model showing the annual HP revenue impact of converting each customer segment at 2019 plan pricing.
A self-initiated investment case evaluating two real FY27 levers for HP's Printing franchise: a new printer generation launch and Instant Ink subscription acceleration, plus a Combined Scenario modeling the point-of-sale attach effect between them. Includes scenario-driven NPV models with live toggle logic, sensitivity grids sized to each option's actual linear/non-linear behavior, portfolio scoring, and a companion deck. Built from HP's own public disclosures, with a real scope-mismatch limitation surfaced late and named plainly rather than papered over.
View on GitHub ↗A self-initiated investment case evaluating two real FY27 growth opportunities for Alcon's Vision Care Franchise: commercial acceleration for Tryptyr (first-in-class dry-eye treatment) and toric contact lens parameter expansion. Includes scenario-driven NPV models with live toggle logic, 10×10 sensitivity grids, market attractiveness / right-to-win scoring, and a 12-slide executive deck. Built from Alcon's public disclosures with every assumption sourced or explicitly flagged as a judgment call.
A commercialization strategy built for a FedEx Business Strategy Principal (Go-to-Market & Commercialization) interview case: unifying FedEx's Monitoring & Intervention and Sensors portfolio — shipment visibility, active intervention services, sensor hardware, and RFID asset tracking — which had evolved into inconsistent packaging, pricing, and positioning. Covers portfolio, packaging & pricing, positioning & promotion, distribution & adoption, and success metrics, with every FedEx claim sourced to public materials and a full written account of what was tested, corrected, or rejected along the way.
An end-to-end retail pricing analytics project simulating cigarette and tobacco promotional execution across 619 stores in 15 states. Models state-level excise taxes, minimum price laws, flavor ban regulations, manufacturer funding structures, and price zone architecture simultaneously. Includes a Power BI dashboard with reconciliation flags, store-level compliance tracking, and promotional performance reporting.
A QlikView training dashboard built on a synthetic 18-month demand planning dataset, aligned to an actual company KPI template. Commissioned to standardize how a demand planning team approached KPI reporting and onboard new analysts. Demonstrates data structuring for QlikView's associative engine, KPI calculation methodology, and BI design standards for operational planning environments.